According to Kotler by Philip Kotler

According to Kotler by Philip Kotler

If you had the opportunity to ask one of the world's preeminent authorities on marketing one question, what would you ask? Now you don't have to decide. According to Kotler distills the essence of marketing guru Philip Kotler's wisdom and years of experience into an immensely readable question and answer format. Based on the thousands of questions Kotler has been asked over the years by clients, students, business audiences, and journalists, the book reveals the revolutionary theories of one of the profession's most revered experts, with Kotler providing insightful, thought-provoking answers to questions such as: * What skills do marketing managers need to be successful? * What metrics can companies use to judge marketing performance? * What marketing strategies make sense during a recession? * How is the role of marketing changing today in the light of globalization and new technology? * What will the marketing department of the future look like? According to Kotler is a fascinating, landmark book that you'll refer to again and again, It will forever change the way you think about marketing.

SKU	Unavailable
ISBN 13	9780814472958
ISBN 10	0814472958
Title	According to Kotler
Author	Philip Kotler
Condition	Unavailable
Binding Type	Paperback
Publisher	HarperCollins Focus
Year published	2005-05-06
Number of pages	192
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note	Unavailable