Anansi and the Moss-Covered Rock by Eric Kimmel

Anansi and the Moss-Covered Rock by Eric Kimmel

Not long ago, the entire process of marketing was a human endeavor-driven by countless cases of trial and error as we learned from our human mistakes. The idea of sales automation, of artificial intelligence streamlining the marketing process, seemed like the stuff of science fiction or a far-off dream.

But now the digital age is here, and with it, new technologies have paved the way for marketing opportunities we never thought possible.

In Marketing AI(TM), innovative marketing executives Stevan Roberts and Greg Grdodian, both of Reach Marketing LC, bring their decades of experience to the forefront to illustrate what artificial intelligence and automated marketing can do for your business. From gaining a thorough understanding of your customers to using an integrated lead life cycle program to effectively engaging with your audience for sustained revenue growth, this valuable guide showcases how the latest technology will coordinate every aspect of the marketing process-in ways that no conventional strategy can provide.

In an era when creativity and simple data collection may not be enough to drive your business forward, Marketing AI delves into the true art and science of personalized multichannel marketing-including how these new technologies are increasing sales, promoting customer satisfaction, and helping companies stand out from the pack.

Eric A. Kimmel was born in Brooklyn, New York, and decided in kindergarten that he wanted to be an author someday. He has published close to 150 books, many of which have won prestigious awards, such as the Caldecott Honor Medal (Hershel and the Hanukkah Goblins, illustrated by Trina Schart Hyman), and the Sydney Taylor Picture Book Award (The Chanukkah Guest, illustrated by Giora Carmi, and Gershon's Monster, illustrated by Jon J Muth). He is a five-time winner of the National Jewish Book Award and received the Sydney Taylor Lifetime Achievement Award from the Association of Jewish Libraries. Eric and his wife, Doris, live in Portland, Oregon.

Matthew Trueman grew up in northern Italy and returned to the States to attend the Ringling School of Art and Design, where he earned a B.F.A. in illustration. He has done magazine and advertising work and has illustrated several award-winning children's books, including When the Chickens Went on Strike, Noah's Mittens, and A Picture for Marc. He works from a studio in his home by the Delaware River, where he lives with his wife, Anna, and their daughter, Mina.

SKU	Unavailable
ISBN 13	9780823406890
ISBN 10	082340689X
Title	Anansi and the Moss-Covered Rock
Author	Eric Kimmel
Series	Anansi The Trickster
Condition	Unavailable
Binding Type	Hardback
Publisher	Holiday House Inc
Year published	1988-09-01
Number of pages	32
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note	Unavailable