Branded Nation by James B Twitchell
How is it that a Big Mac is merely lunch in America and a symbol of cultural imperialism in France? Why did the September 11 terrorists choose United and American over any other airlines? Because they are branded, looming as larger-than-life symbols of America. Branding, to hear James Twitchell tell it, is nothing more than commercial storytelling - and it's become so ubiquitous that even institutions we thought were above branding have succumbed. And according to Twitchell, that's probably just fine. BRANDED NATION lays bare an American society where megachurches resemble shopping malls, where a university lives or dies on the talents of its image-makers, and where museums have turned to motorcycle exhibits and fashion shows to bolster revenue. Full of provocative anecdotes and penetrating analyses, Twitchell's parsing of the age of 'McCulture' is a triumph of great verve, sharp wit and, most striking of all, infectious optimism.
"Jim Twitchell is Jay Chiat wrapped in HL. Mencken. He gets marketing better than most marketers -- and writes about it better, with more insight and wit, than just about any writer. Now that brands have moved off the rumps of cows onto colleges, museums, and even churches, we need Twitchell's intelligence more than ever."
-- Randall Rothenberg, author of Where the Suckers Moon: An Advertising Story and columnist, Advertising Age
"Twitchell is a tart-tongued observer who details how every corner of the culture has been exploited for commerce."
-- Geoff Lewis, BusinessWeek
"Readers fascinated by the pervasiveness of marketing in American life will revel in the way Twitchell parses our industry and academic lexicon."
-- Clayton Collins, The Christian Science Monitor
-- Randall Rothenberg, author of Where the Suckers Moon: An Advertising Story and columnist, Advertising Age
"Twitchell is a tart-tongued observer who details how every corner of the culture has been exploited for commerce."
-- Geoff Lewis, BusinessWeek
"Readers fascinated by the pervasiveness of marketing in American life will revel in the way Twitchell parses our industry and academic lexicon."
-- Clayton Collins, The Christian Science Monitor
James B. Twitchell is professor of English and advertising at the University of Florida. He is the author of several books on English literature, culture, marketing, and advertising, most recently Living It Up: America's Love Affair with Luxury.
| SKU | Unavailable |
| ISBN 13 | 9780743243476 |
| ISBN 10 | 0743243471 |
| Title | Branded Nation |
| Author | James B Twitchell |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Simon & Schuster |
| Year published | 2006-02-20 |
| Number of pages | 336 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |