Buying In
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Buying In by Rob Walker
Brands are dead. Advertising no longer works. Consumers are in control. Or so we're told. In Buying In, Rob Walker argues that this accepted wisdom misses a much more important cultural shift, including a practice he calls murketing, in which people create brands of their own and participate, in unprecedented ways, in marketing campaigns for their favorites. Yes, rather than becoming immune to them, we are rapidly embracing brands. Profiling Timberland, American Apparel, Pabst Blue Ribbon, Red Bull, iPod, and Livestrong, among others, Walker demonstrates the ways in which buyers adopt products not just as consumer choices but as conscious expressions of their identities. Part marketing primer, part work of cultural anthropology, Buying In reveals why now, more than ever, we are what we buy--and vice versa.
Walker, Rob: - About the Author Rob Walker is an Experienced Registered Yoga Teacher at the 500-hour level with the Yoga Alliance. He has studied yoga in India on three occasions and holds a fourth level of certification in Iyengar Yoga, a style he no longer subscribes to. Rob had a long and successful career in journalism in London and Canada before turning a passion for yoga into teaching twenty years ago. In 2001 he switched from writing on health care to owning yoga studios. His current focus and passion is training yoga teachers at his yoga college, helping them understand the principles and benefits of The New Yoga.
| SKU | Unavailable |
| ISBN 13 | 9780812974096 |
| ISBN 10 | 0812974093 |
| Title | Buying In |
| Author | Rob Walker |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Random House USA Inc |
| Year published | 2010-01-05 |
| Number of pages | 320 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |