Communicating Corporate Change: A Practical Guide to Communication and Corporate Strategy by Bill Quirke

Communicating Corporate Change: A Practical Guide to Communication and Corporate Strategy by Bill Quirke

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Summary

Based on the view that communication is vital for change to occur, this book provides a framework for agreeing what communication is needed and for implementing an internal communication strategy. It explains how to make a new strategy work and how to identify problems.

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Communicating Corporate Change: A Practical Guide to Communication and Corporate Strategy by Bill Quirke

Based on the view that communication is vital for change to occur, this book provides a framework for agreeing what communication is needed and for implementing an internal communication strategy. It explains how to make a new strategy work and how to identify problems.
SKU Unavailable
ISBN 13 9780077093112
ISBN 10 0077093119
Title Communicating Corporate Change: A Practical Guide to Communication and Corporate Strategy
Author Bill Quirke
Condition Unavailable
Binding Type Paperback
Publisher McGraw-Hill Education - Europe
Year published 1996-03-29
Number of pages 328
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.