Create Stunning HTML Email That Just Works! by Matthew Patterson

Create Stunning HTML Email That Just Works! by Matthew Patterson

Create Stunning HTML Email That Just Works is a step-by-step guide to creating beautiful HTML emails that consistently work. It begins with an introduction to email covering topics such as: how email design differs from web design; permission based marketing, and the anatomy of an email.

What You Will Learn:

• How to design HTML emails that look great
• Simple methods to design & test email newsletters
• Best practice, permission based email marketing tips & techniques
• Proven strategies for selling email design services to your clients

The book shows the reader how to plan, design, and build gorgeous HTML email designs that look great in every email program: Outlook, Gmail, Apple Mail, etc. All-important tasks like legal requirements, testing, spam compliance and known hacks and workarounds are covered.

Mathew Patterson is the community manager at Freshview, the team behind the popular email newsletter web apps, Campaign Monitor and MailBuild. In past lives he was a web designer for the Australian Stock Exchange and Priceline Europe among others. He runs Designers Inhouse, the list for web designers in non-design firms, and recently spoke at the Future of Web Design in New York.

SKU	Unavailable
ISBN 13	9780980576863
ISBN 10	0980576865
Title	Create Stunning HTML Email That Just Works!
Author	Matthew Patterson
Condition	Unavailable
Binding Type	Paperback
Publisher	SitePoint Pty Ltd
Year published	2009-09-15
Number of pages	144
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note	Unavailable