Do Good Design by David B Berman

Do Good Design by David B Berman

How Design CAN CHANGE the World  Today, everyone is a designer. And the future of  civilization is our common design project. How does design help choose our leaders? Why do we really have an environmental crisis? How can accessible design broaden your audience? Why does the U.S. economy now struggle to compete? How has design thinking added to the bottom line of the world’s most valuable companies? Design matters. As it never has before. Design creates so much of what we see, what we use, and what we experience. In a time of unprecedented environmental, social, and economic crises, designers must now choose what their young profession will be about: deploying weapons of mass deception — or helping repair the world. Do Good Design is a call to action: This book alerts us to the role design plays in persuading global audiences to fulfill invented needs. The book then outlines a sustainable approach to both the practice and the consumption of design. All professionals will be inspired by the message of how we can feel better and do better while holding onto our principles. In a time when anything has become possible, design thinking offers a way forward for us all. What will you do?

Do Good Design will now proudly be in the library of the Bauhaus
--Dr. Walter Prigge
Bauhaus Dessau Foundation

In Yiddish, a mensch is a person of integrity and honor and it seems David Berman fills the bill. His book is lively and humorous and sly too because while it makes you think and adjust your perspective, it includes the reader on several levels. Changing the world for the good never seemed more appealingly possible.
--Edward Asner
Past President, Screen Actors Guild

Timely, relevant, and necessary. Well done!
--Don Ryun Chang
President of Icograda

I believe that the real value of this book does not reside in the plethora of data and information that it contains but rather in the compelling biographical account of the author's passionate journey to discover and advocate how design and designers can contribute to doing good in a fragile world.
--Jacques Lange
Former President of Icograda (2005-2007)

David Berman, in this lively visual narrative, reveals for us the power of design to drive consumption and some of our unbecoming behavior of recent decades. Yet, more importantly, he speaks of the extraordinary potential to design to change the world, leading human behavior toward our aspirational destinies.
--Richard Grefe
Executive director, AIGA | the professional association for design

...just the right measure of passion and reticence...excellent.
--Ken Garland
Author, First Things First manifesto

A fine read.
--Steven Rosenberg
Past President, Society of Graphic Designers of Canada

I think the book is just great!
--Mervyn Kurlansky
Co-founder, Pentagram UK
Past-President, Icograda

It should be required reading, not only for all aspiring designers... but even more so for the established stars.
--Pete Kercher
Founder, EIDD - Design For All Europe

David B. Berman is a strategic consultant with 30 years experience in universal design thinking. He has traveled to over 50 countries, as an expert speaker, high-level advisor to the U.N., Ethics Chair for graphic design in Canada, chair for accessible technology at Carleton University, and a vice president of Icograda, the world body for graphic design. Clients include IBM, the international Space Station, Sierra Club, and Canada's three largest federal government departments.

SKU	CIN032157320XVG
ISBN 13	9780321573209
ISBN 10	032157320X
Title	Do Good Design
Author	David B Berman
Condition	Very Good
Binding Type	Paperback
Publisher	Pearson Education (US)
Year published	2008-12-23
Number of pages	192
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note	This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us