Global Marketing
Global Marketing
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Global Marketing by Warren J Keegan
The excitement, challenges, and controversies of global marketing. Global Marketing strives to reflect current issues and events while offering conceptual and analytical tools that will help readers apply the 4Ps to global marketing. The new edition focuses on the recent changes in the world, including the global financial crisis.| SKU | Unavailable |
| ISBN 13 | 9780137042685 |
| ISBN 10 | 013704268X |
| Title | Global Marketing |
| Author | Warren J Keegan |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Pearson Education (US) |
| Year published | 2010-03-25 |
| Number of pages | 624 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |