Global Marketing
Global Marketing
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Summary
For undergraduate and graduate courses in Global/International Marketing. Keegan/Green gives students an understanding of global marketing as a whole, as well as focusing on the importance of emerging nations in contemporary global marketing.
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Global Marketing by Warren J Keegan
For undergraduate and graduate courses in Global/International Marketing. Keegan/Green gives students an understanding of global marketing as a whole, as well as focusing on the importance of emerging nations in contemporary global marketing.| SKU | Unavailable |
| ISBN 13 | 9780138133863 |
| ISBN 10 | 0138133867 |
| Title | Global Marketing |
| Author | Warren J Keegan |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Pearson Education (US) |
| Year published | 2007-12-18 |
| Number of pages | 672 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |