Global Marketing, Global Edition by Warren J Keegan

Global Marketing, Global Edition by Warren J Keegan

For courses in global marketing. Familiarizes Students with Global Marketing and the Global Business Environment Marking the 20th anniversary of this series of textbooks, this Ninth Edition of Global Marketing builds on the tradition and successes of previous editions. Its environmental and strategic approach outlines the major dimensions of the global business environment. In this edition, as in all previous editions, the authors' goal has been to write a book that's authoritative in content yet relaxed and assured in style and tone. Students have consistently praised Global Marketing for its simple, readable language and clarity. The Ninth Edition brings global marketing out of the classroom and into the real world with up-to-date examples of questions, concerns, and crises facing global markets. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketing. Personalize Learning with MyMarketingLab MyMarketingLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. MyMarketingLab not included. Students, if MyMarketingLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyMarketingLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.

Green, Mark: - Mark's interest in writing was sparked once he started writing articles for his town's local history magazine, Memories of Barnsley. His personal interests include cycling, reading, history tours, researching local history and enjoying time with his two children.

SKU	Unavailable
ISBN 13	9781292150765
ISBN 10	1292150769
Title	Global Marketing, Global Edition
Author	Warren J Keegan
Condition	Unavailable
Binding Type	Paperback
Publisher	Pearson Education Limited
Year published	2016-05-24
Number of pages	624
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note	Unavailable