How to Write a Marketing Plan by John Westwood

How to Write a Marketing Plan by John Westwood

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Summary

This work aims to give step-by-step advice to professionals who need to write a marketing plan, possibly for the first time. It encourages the reader to become personally involved with an extensive use of checklists and assessments.

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How to Write a Marketing Plan by John Westwood

This work aims to give step-by-step advice to professionals who need to write a marketing plan, possibly for the first time. It encourages the reader to become personally involved with an extensive use of checklists and assessments.
SKU Unavailable
ISBN 13 9780749419448
ISBN 10 074941944X
Title How to Write a Marketing Plan
Author John Westwood
Series Better Management Skills
Condition Unavailable
Binding Type Paperback
Publisher Kogan Page Ltd
Year published 1996-08-29
Number of pages 96
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note Unavailable