Marketing Management & Strategy
Marketing Management & Strategy
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Summary
Case studies from top global companies such as Coca Cola, Nestle, Shell, IBM and Philips, support this text in marketing management and strategy.
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Marketing Management & Strategy by Peter Doyle
A practical and innovative two colour guide to marketing decision-making and the development of a marketing strategy, which takes an interdisciplinary approach. The coverage is global, topical and focused to exclude abstract theorising. Instructor's Manual (0-13-262247-5).| SKU | Unavailable |
| ISBN 13 | 9780132622394 |
| ISBN 10 | 0132622394 |
| Title | Marketing Management & Strategy |
| Author | Peter Doyle |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Pearson Education (US) |
| Year published | 1997-11-10 |
| Number of pages | 488 |
| Prizes | Short-listed for MCA Book Prize 1994 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |