New Products Management by C Merle Crawford
Written with a managerial focus, New Products Management by Crawford and Di Benedetto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a “new product.” Many new examples, cases, and research along with the most current topics highlight the new edition of New Products Management.
Merle Crawford, University of Michigan - Emeritus Anthony Di Benedetto, Temple University
| SKU | Unavailable |
| ISBN 13 | 9780071289238 |
| ISBN 10 | 0071289232 |
| Title | New Products Management |
| Author | C Merle Crawford |
| Condition | Unavailable |
| Binding type | Paperback |
| Publisher | McGraw-Hill Education - Europe |
| Year published | 2011-02-16 |
| Number of pages | 576 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |