Ogilvy on Advertising
Click to look inside
Ogilvy on Advertising
Regular price
Checking stock...
Regular price
Checking stock...
World of Books
At World of Books, you’ll find millions of preloved reads at great prices, from bestsellers to hidden gems. Every book you buy saves money and helps reduce waste, so you can read more for less while giving stories a second life.
The feel-good place to buy books
- Free US shipping over $15
- Buying preloved emits 41% less CO2 than new
- Millions of affordable books
- Give your books a new home - sell them back to us!
Ogilvy on Advertising by David Ogilvy
A candid and indispensable primer on all aspects of advertising from the man Time has called the most sought after wizard in the business. Told with brutal candor and prodigal generosity, David Ogilvy reveals: - How to get a job in advertising- How to choose an agency for your product
- The secrets behind advertising that works
- How to write successful copy--and get people to read it
- Eighteen miracles of research
- What advertising can do for charities And much, much more.
David Ogilvy (1911-1999), referred to in 1962 by Time as the most sought-after wizard in today's advertising industry, is considered to have been one of the dominant thinkers in the field. He is also the author of Ogilvy on Advertising. Sir Alan Parker was a copywriter in the 1960s and 1970s and is now a film director and producer. Films he directed include Angela's Ashes, Fame, Midnight Express, and Pink Floyd: The Wall.
| SKU | Unavailable |
| ISBN 13 | 9780394729039 |
| ISBN 10 | 039472903X |
| Title | Ogilvy on Advertising |
| Author | David Ogilvy |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Random House USA Inc |
| Year published | 1985-03-12 |
| Number of pages | 224 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |