Persuading People by Robert Cockcroft
This fascinating and practical book explores persuasive techniques in the English language, and is the ideal introduction for students and others with a professional interest in persuasion. Using a wide range of lively and accessible illustrative material, Robert Cockcroft and Susan Cockcroft unpick the complexities of persuasive language - both written and spoken - and enable readers to develop and enhance their rhetorical skills. Now thoroughly revised and expanded, the second edition of this successful text includes: - developed application of cognitive linguistic theory, which sheds new light on the emotional and logical powers of persuasion - extended and updated examples of rhetoric in action - clear pointers for further study to allow readers to continue their exploration into rhetorical theory and practice - a new final chapter which invites readers to practice their skills using updated versions of traditional rhetorical exercises.
'..a highly valuable tool for linguists and literary critics, offering an updated presentation of ancient rhetoric, as reinterpreted for the present day. It is an attractive, friendly book, which reads very well...' - Raquel Hidalgo Downing, Estudios Ingleses de la Universidad Complutense
ROBERT COCKCROFT was formerly Lecturer in Rhetoric, Department of English Studies, University of Nottingham, UK. His previous publications include Rhetorical Affect in Early Modern Writing (2003), also published by Palgrave Macmillan. SUSAN COCKCROFT is a tutor in English Language at the University of Nottingham, UK, and Principal Examiner in A-level English Language and Literature. She has written several books on language and is currently working on grammar and gender in historical texts.
| SKU | Unavailable |
| ISBN 13 | 9781403921826 |
| ISBN 10 | 1403921822 |
| Title | Persuading People |
| Author | Robert Cockcroft |
| Condition | Unavailable |
| Binding type | Paperback |
| Publisher | Palgrave USA |
| Year published | 2005-09-01 |
| Number of pages | 272 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |