Persuasion by Robert H Gass
Persuasion: Social Influence and Compliance Gaining first helps students understand established theories and models of persuasion. It then encourages them to develop and apply general conclusions about persuasion in real-world settings. The 5th edition explores how social media continues to be a form of influence, but it also looks at grassroots movements, such as the Tea Party and Occupy Wall Street, and traditional forms of persuasion, such as advertising, marketing, and political campaigning. This text is available in a variety of formats print and digital. Check your favorite digital provider for your eText, including CourseSmart, Kindle, Nook, and more. To learn more about our programs, pricing options and customization, click the Choices tab.The sixth edition of Persuasion: Social Influence and Compliance-Gaining continues to present persuasion concepts and theory in a comprehensive and engaging fashionIt is clear why this text is a leader in the discipline as it is both comprehensive and accessible to students. The sixth edition adds important material on digital and online persuasion which expands its’ impact in explaining contemporary persuasion.
Andrew S. Rancer, Ph.D., University of Akron, USA
This book is a joy to read and captures students’ interest in ways other textbooks do not. In today’s world of sound bites and video clips, the humor, clever examples, and carefully chosen illustrations in this book captivate readers and make learning about persuasion accessible. The authors do an excellent job seeking out the most peculiar and intriguing research studies to engage their readers and make learning about persuasion research findings fun!
Elizabeth Dorrance Hall, Ph.D., Michigan State University, USA
Robert H. Gass is Professor Emeritus of Communication Studies at California State University, Fullerton, USA.
John S. Seiter is Professor in the Department of Languages, Philosophy, and Communication Studies at Utah State University, USA.
| SKU | Unavailable |
| ISBN 13 | 9781138630611 |
| ISBN 10 | 1138630616 |
| Title | Persuasion |
| Author | Robert H Gass |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Taylor & Francis Ltd |
| Year published | 2018-02-16 |
| Number of pages | 450 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |