Restaurant Success by the Numbers, Second Edition
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Restaurant Success by the Numbers, Second Edition by Roger Fields
This one-stop guide to opening a restaurant from an accountant-turned-restaurateur shows aspiring proprietors how to succeed in the crucial first year and beyond. Ninety percent of all restaurants fail, and those that succeed happened upon that mysterious X factor, right? Wrong A man of many hats--money-guy, restaurant owner, and restaurant consultant--Roger Fields shows how a restaurant can survive its first year and keep diners coming back for years. Featuring real-life start-up stories (including many of the author's own), this comprehensive how-to walks readers through the logistics of opening a restaurant: concept, location, menu, ambiance, staff, and, most important, profit. Updated to address current trends such as food trucks and to tackle online opportunities (and pitfalls ) including Groupon, Yelp, and Twitter, Restaurant Success by the Numbers remains a critical resource for navigating the food industry. Opening a restaurant isn't easy, but this realistic dreamer's guide helps set the table for lasting success.| SKU | Unavailable |
| ISBN 13 | 9781607745587 |
| ISBN 10 | 1607745585 |
| Title | Restaurant Success by the Numbers, Second Edition |
| Author | Roger Fields |
| Condition | Unavailable |
| Binding type | Paperback |
| Publisher | Random House USA Inc |
| Year published | 2014-07-15 |
| Number of pages | 320 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |