Serious Creativity by Edward De Bono

Serious Creativity by Edward De Bono

How to unlock your creativity and add value to your ideas with the power of lateral thinking.
If you want to be the best, focus on your most valuable asset: the power of your creative mind.
As competition and the pace of change intensify, companies and individuals need to harness their creativity to stay ahead of the field. Under pressure, people often think they can't be creative; many more are convinced they are not creative at all because they have never been 'arty'. Creative genius Edward de Bono debunks these common notions in this remarkable book. He shows how creativity is a learnable skill -- one that everyone can use to improve their performance. He then explains how you can unlock your own creativity to reap the personal and professional rewards it will bring. Learn how to:

- be creative on demand with de Bono's step-by-step approach

- add value to ideas and turn them into financial assets

- boost creativity with the power of lateral thinking

- break free from old ways of thinking with creative challenging

Edward de Bono holds an MD (Malta), MA (Oxford), DPhil (Oxford), PhD (Cambridge), DDes (RMIT) and LLD (Dundee). He has had faculty appointments at the university of Oxford, Cambridge, London and Harvard and was a Rhodes Scholar at Oxford.

He is the leading authority in the field of creative thinking and the direct teaching of creative thinking as a skill. From an understanding of how the human brain works as a self-organising information system, he derived the formal creative tools of lateral thinking. His tools for perceptual thinking (CoRT and DATT) are widely used in both schools and business. His institution, the Edward de Bono Foundation, teaches constructive thinking in Education and Management and has instructed leading corporations around the world including IBM, Microsoft, Prudentail, BT (UK), NTT (Japan), Nokia (Finland) and Siemens (Germany).

SKU	Unavailable
ISBN 13	9780887306358
ISBN 10	0887306357
Title	Serious Creativity
Author	Edward De Bono
Condition	Unavailable
Binding Type	Paperback
Publisher	HarperCollins Publishers Inc
Year published	1993-05-01
Number of pages	352
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note	Unavailable