Strategic Marketing for Nonprofit Organizations
Strategic Marketing for Nonprofit Organizations
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Summary
Provides a conceptual and practical foundation for strategic marketing in non-profit organizations, emphasizing strategic evaluations, positioning and market targeting. Checklists, case studies and sample materials are included. The new edition includes a chapter on strategy and social marketing.
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Strategic Marketing for Nonprofit Organizations by Philip Kotler
Provides a conceptual and practical foundation for strategic marketing in non-profit organizations, emphasizing strategic evaluations, positioning and market targeting. Checklists, case studies and sample materials are included. The new edition includes a chapter on strategy and social marketing.| SKU | Unavailable |
| ISBN 13 | 9780138519322 |
| ISBN 10 | 0138519323 |
| Title | Strategic Marketing for Nonprofit Organizations |
| Author | Philip Kotler |
| Condition | Unavailable |
| Publisher | Pearson Education (US) |
| Year published | 1990-11-01 |
| Number of pages | 156 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |