The Third Horseman by William Rosen
How a seven-year cycle of rain, cold, disease, and warfare created the worst famine in European history In May 1315 it started to rain. It didn't stop anywhere in north Europe until August. Next came the four coldest winters in a millennium. Two separate animal epidemics killed nearly 80 percent of northern Europe's livestock. Wars between Scotland and England, France and Flanders, and two rival claimants to the Holy Roman Empire destroyed all remaining farmland. After seven years, the combination of lost harvests, warfare, and pestilence would claim six million lives--one eighth of Europe's total population. William Rosen draws on a wide array of disciplines, from military history to feudal law to agricultural economics and climatology, to trace the succession of traumas that caused the Great Famine. With dramatic appearances by Scotland's William Wallace, the luckless Edward I, and his treacherous Queen Isabella, history's best-documented episode of catastrophic climate change comes alive, with powerful implications for future calamities.
WILLIAM ROSEN is chief executive officer of VSA Partners, one of the world's preeminent branding and marketing firms, and former president and chief creative officer of North America at Arc Worldwide, the global marketing company of Leo Burnett Worldwide. Widely recognized as a leader in cross-channel marketing and branding, he has been honored with hundreds of awards around the world and served as president of the jury at the Cannes Lions International Festival of Creativity. LAURENCE MINSKY is associate professor of advertising, Columbia College Chicago, and author or coauthor of numerous books, including Audio Branding: Using Sounds to Build Your Brand and How to Succeed in Advertising When All You Have Is Talent. He is also an award-winning creative director, copywriter, marketing strategist, and consultant focused on creating innovative and effective cross-discipline marketing solutions for such client as Amazon, United Airlines, AARP, and others.
| SKU | Unavailable |
| ISBN 13 | 9780670025893 |
| ISBN 10 | 0670025895 |
| Title | The Third Horseman |
| Author | William Rosen |
| Condition | Unavailable |
| Binding type | Hardback |
| Publisher | Penguin Putnam Inc |
| Year published | 2014-05-15 |
| Number of pages | 320 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |