33 Ruthless Rules of Local Advertising by Michael Corbett
This book was created for the 90 percent of small business owners who reportedly are dissatisfied with the results they get from local advertising. If followed, these rules, among them don't ask your customer what brought them in, demand absolute accountability, and sell something more profitable than a low price, will broaden the customer base and enhance the bottom line. Specific growth objectives for advertising expenditures and the development of a system of absolute advertising accountability make this book distinctive. Business owners will learn to use advertising money wisely for maximum profitability.
Michael Corbett has 35 years of experience working with small businesses, both as an owner, local advertiser and as an advertising agency owner. He lives in Jupiter, Florida.
| SKU | Unavailable |
| ISBN 13 | 9780966738391 |
| ISBN 10 | 096673839X |
| Title | 33 Ruthless Rules of Local Advertising |
| Author | Michael Corbett |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Kessinger Publishing Co |
| Year published | 1999-01-01 |
| Number of pages | 202 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |