Built to Last by James Collins

Built to Last by James Collins

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Built to Last by James Collins

Built to Last examines 18 exceptional and long-lasting companies, including General Electric, Boeing, Disney, Hewlett-Packard and Proctor & Gamble, and compared each with one of its closest but less successful competitors, in order to discover exactly what has given it the edge over its rivals.Companies need two basic things to beat the competition: a guiding philosophy and a challenging mission. Built to Last provides a blueprint for success for companies around the world, who can learn how to succeed in a ruthlessly competitive environment. The new chapter takes a much-needed look at what the future may hold for Internet companies.
SKU Unavailable
ISBN 13 9780712669689
ISBN 10 071266968X
Title Built to Last
Author James Collins
Condition Unavailable
Binding Type Paperback
Publisher Cornerstone
Year published 2000-09-07
Number of pages 384
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note Unavailable