Corporate Strategy by David Collis
Based on current research in the resource based view of the firm and organizational economics, this text develops a rigorous approach to the many important issues surrounding the scope of the firm. Beginning from the analysis of how valuable resources contribute to the competitive advantage of a single business, it progresses through the analysis of scale, scope and vertical integration within an industry, to the treatment of diversification and the management of multibusiness firms.| SKU | Unavailable |
| ISBN 13 | 9780071144650 |
| ISBN 10 | 007114465X |
| Title | Corporate Strategy |
| Author | David Collis |
| Condition | Unavailable |
| Binding type | Paperback |
| Publisher | McGraw-Hill Education - Europe |
| Year published | 1996-10-01 |
| Number of pages | 734 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |