Critical Mass by Philip Ball
Is there a "physics of society"? Ranging from Hobbes and Adam Smith to modern work on traffic flow and market trading, and across economics, sociology and psychology, this study shows how much we can understand of human behaviour when we cease to try to predict and analyse the behaviour of individuals and look to the impact of hundreds, thousands or millions of individual human decisions. The book encourages us to examine our own behaviour, whether in buying the new Harry Potter book, voting for a particular party or responding to the lures of advertisers.
Formerly on the staff of Nature, Philip Ball is now a full-time writer. He lives in London.
| SKU | Unavailable |
| ISBN 13 | 9780434011353 |
| ISBN 10 | 0434011355 |
| Title | Critical Mass |
| Author | Philip Ball |
| Condition | Unavailable |
| Binding type | Hardback |
| Publisher | Cornerstone |
| Year published | 2004-01-22 |
| Number of pages | 656 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |