Hegarty on Advertising by John Hegarty
Contains over four decades of wisdom and insight from the man who put Nick Kamen into a laundrette for Levi Strauss and gave Audi the immortal Vorsprung durch Technik, amongst many, many other highly successful campaigns for major brands. This title provides advice on the elements of advertising, from pitching to the effects of new technology.
'Peppered with buzzwords that seek to underpin his thinking: irreverence, fearlessness, subversion and persuasion' - List
'Contains nuggets of brilliant insight that no one in the business can afford to be without … the genius of John Hegarty shines throughout … entertaining and inspirational … This is an absolute gemA bible, in fact' - Books Monthly
'For the informed, dispassionate, general reader, interested in the conduct of this most ubiquitous of modern phenomena, and for the enthusiastic student of advertising, Hegarty’s account proves entertaining and often illuminating' - Cassone
'Hegarty doesn't disappoint … The balance of personal story and business text is well measured. There's better content here than in a whole bookshelf of Dragon's Den biographies' - Director
'Knowledgeable, opinionated, easy to read and intelligible to even people who don't think they know about "creativity"' - Campaign
'Charming and persuasive – just like his famous ads' - The Stylist
'Liberally sprinkled with much of the very best of BBH's work from the last 30 years … a visual feast, beautifully laid out and presenting Hegarty's arguments with dynamism and artistry' - Adobo
'A compact blend of inspiration, drama and biography with some incredibly useful advice on branding and business confidence' - Master Photography
'A mixture of manifesto and memoir' - Evening Standard
'Engaging, smart and enjoyably contentious' - Time Out
'Contains nuggets of brilliant insight that no one in the business can afford to be without … the genius of John Hegarty shines throughout … entertaining and inspirational … This is an absolute gemA bible, in fact' - Books Monthly
'For the informed, dispassionate, general reader, interested in the conduct of this most ubiquitous of modern phenomena, and for the enthusiastic student of advertising, Hegarty’s account proves entertaining and often illuminating' - Cassone
'Hegarty doesn't disappoint … The balance of personal story and business text is well measured. There's better content here than in a whole bookshelf of Dragon's Den biographies' - Director
'Knowledgeable, opinionated, easy to read and intelligible to even people who don't think they know about "creativity"' - Campaign
'Charming and persuasive – just like his famous ads' - The Stylist
'Liberally sprinkled with much of the very best of BBH's work from the last 30 years … a visual feast, beautifully laid out and presenting Hegarty's arguments with dynamism and artistry' - Adobo
'A compact blend of inspiration, drama and biography with some incredibly useful advice on branding and business confidence' - Master Photography
'A mixture of manifesto and memoir' - Evening Standard
'Engaging, smart and enjoyably contentious' - Time Out
John Hegarty is one of the world’s most famous advertising creatives. Founding Creative Partner of Bartle Bogle Hegarty (BBH), he has received, among other awards, the D&AD President’s Award for outstanding achievement and the International Clio Award. He is a member of The One Club of the New York Creative Hall of Fame.
| SKU | Unavailable |
| ISBN 13 | 9780500515563 |
| ISBN 10 | 0500515565 |
| Title | Hegarty on Advertising |
| Author | John Hegarty |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Thames & Hudson Ltd |
| Year published | 2011-06-06 |
| Number of pages | 224 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |