Inbound Marketing by Brian Halligan
Stop pushing your message out and start pulling your customers in Traditional "outbound" marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social media, and blogs to find products and services. Inbound Marketing helps you take advantage of this change by showing you how to get found by customers online. Inbound Marketing is a how-to guide to getting found via Google, the blogosphere, and social media sites. * Improve your rankings in Google to get more traffic * Build and promote a blog for your business * Grow and nurture a community in Facebook, LinkedIn, Twitter, etc. * Measure what matters and do more of what works online The rules of marketing have changed, and your business can benefit from this change. Inbound Marketing shows you how to get found by more prospects already looking for what you have to sell.
If you've been looking for a trustworthy primer on getting found online, here's a great place to startBuy one for your clueless colleague too.-Seth Godin, author of Meatball Sundae If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing by reading this book.-Guy Kawasaki, cofounder of Alltop, and author of Reality Check
Brian Halligan is cofounder and CEO of HubSpot, a marketing software company that helps businesses get found. He is a former venture capitalist and seasoned sales and marketing executive. He is a frequent lecturer at MIT and Harvard Business School. Dharmesh Shah is cofounder and CTO of HubSpot. He is a serial entrepreneur, angel investor, and authors the top-ranking blog OnStartups.com. He speaks frequently on the topics of marketing and entrepreneurship.
| SKU | Unavailable |
| ISBN 13 | 9780470499313 |
| ISBN 10 | 0470499311 |
| Title | Inbound Marketing |
| Author | Brian Halligan |
| Series | New Rules Social Media Series |
| Condition | Unavailable |
| Binding type | Hardback |
| Publisher | John Wiley and Sons Ltd |
| Year published | 2009-10-29 |
| Number of pages | 256 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |