Made to Stick
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Made to Stick by Dan Heath
A NEW YORK TIMES AND INTERNATIONAL BESTSELLER 'This book is a gift to anyone who needs to get a message across and make it stick.' New Statesman 'Smart, lively . . . such fun to read.' Guardian _________________________________________________ Mark Twain once observed, 'A lie can get halfway around the world before the truth can even get its boots on.' His observation rings true: urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas - entrepreneurs, teachers, politicians, and journalists - struggle to make them 'stick'. In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain how to make ideas stickier, such as applying the Velcro Theory of Memory, using the human scale principle and creating curiosity gaps. Along the way, they reveal that sticky messages of all kinds - from the infamous 'kidney theft ring' hoax, to a coach's lessons on sportsmanship, to a vision for a new product at Sony - draw their power from the same six traits. Made to Stick reveals the vital principles behind winning ideas - and tells us how we can apply these rules to making our own messages stick. It will transform the way you communicate. _______________________________________________________ 'An entertaining, practical guide to communication.' Financial Times 'This is great for anyone planning a speech or trying to get their message across at work.' Psychologies 'The Heaths push beyond what sounds like it should work and explain why it actually does.' Time Magazine 'Anyone interested in influencing others . . . can learn from this book.' Washington Post
An entertaining, practical guide to communication* Financial Times *
Smart, lively . . . such fun to read . . . Inspiring. * Guardian *
Their analysis is peppered with memorable stories, images and facts . . . This book is a gift to anyone who needs to get a message across and make it stick. * New Statesman *
This is great for anyone planning a speech or trying to get their message across at work. * Psychologies *
Anyone interested in influencing others . . . can learn from this book. * The Washington Post *
Smart, lively . . . such fun to read . . . Inspiring. * Guardian *
Their analysis is peppered with memorable stories, images and facts . . . This book is a gift to anyone who needs to get a message across and make it stick. * New Statesman *
This is great for anyone planning a speech or trying to get their message across at work. * Psychologies *
Anyone interested in influencing others . . . can learn from this book. * The Washington Post *
Dan Heath (Author)
Dan Heath is a senior fellow at Duke University’s CASE center, which supports entrepreneurs fighting for social good. He lives in Durham, North Carolina. Dan and his brother Chip have written four New York Times bestselling books: Made to Stick, Switch, Decisive, and The Power of Moments. Their books have sold over three million copies worldwide and have been translated into thirty-three languages.
Chip Heath (Author)
Chip Heath is a professor at Stanford Graduate School of Business. Chip and his brother, Dan, have written four New York Times bestselling books: Made to Stick, Switch, Decisive and The Power of Moments. He has helped over 530 start-ups refine and articulate their strategy and mission. Chip lives in California.
Dan Heath is a senior fellow at Duke University’s CASE center, which supports entrepreneurs fighting for social good. He lives in Durham, North Carolina. Dan and his brother Chip have written four New York Times bestselling books: Made to Stick, Switch, Decisive, and The Power of Moments. Their books have sold over three million copies worldwide and have been translated into thirty-three languages.
Chip Heath (Author)
Chip Heath is a professor at Stanford Graduate School of Business. Chip and his brother, Dan, have written four New York Times bestselling books: Made to Stick, Switch, Decisive and The Power of Moments. He has helped over 530 start-ups refine and articulate their strategy and mission. Chip lives in California.
| SKU | GOR001778745 |
| ISBN 13 | 9780099505693 |
| ISBN 10 | 009950569X |
| Title | Made to Stick |
| Author | Dan Heath |
| Condition | Very good |
| Binding Type | Paperback |
| Publisher | Cornerstone |
| Year published | 2008-02-07 |
| Number of pages | 336 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us |
