Marketing Essentials
Marketing Essentials
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Marketing Essentials by Sally Dibb
Sally Dibb and Lyndon Simkin are a world-renowned author team. Their textbook Marketing: Concepts and Strategies has long been considered the introduction for students on principles of marketing courses. Now streamlined and made suitable for shorter courses, Marketing Essentials brings Dibb and Simkin's well-established insight and accessible yet academically rigorous material to a new generation of students. Each chapter has been fully updated with topical, theoretical and practical material, lively examples, the views of practitioners and high quality graphics to aid students' understanding of marketing. A wealth of additional support is available to tutors and students on-line.| SKU | Unavailable |
| ISBN 13 | 9781408011508 |
| ISBN 10 | 1408011506 |
| Title | Marketing Essentials |
| Author | Sally Dibb |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Cengage Learning EMEA |
| Year published | 2008-11-24 |
| Number of pages | 480 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |