Marketing Research: Tools and Techniques by Nigel Bradley

Marketing Research: Tools and Techniques by Nigel Bradley

This edition of Marketing Research: Tools and Techniques provides an accessible and engaging insight into marketing research. Based on the concept of the Marketing Research Mix, it is organized around the core themes of research preparation, data collection, analysis and communication of findings.

Nigel Bradley is a Senior Lecturer in Marketing at the University of Westminster and a freelance marketing research consultant. He has worked and studied in the UK, France and Italy.

SKU	Unavailable
ISBN 13	9780199564347
ISBN 10	0199564345
Title	Marketing Research: Tools and Techniques
Author	Nigel Bradley
Condition	Unavailable
Binding Type	Paperback
Publisher	Oxford University Press
Year published	2010-02-11
Number of pages	560
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.