Strategic Management by Martin Thompson
Suitable for the students of strategy at undergraduate, diploma and MBA level, this title covers modern strategy topics such as the Blue Ocean strategy.
Part 1: Understanding strategy and strategic management 1 Introducing strategy and strategic management Part 2: Strategic positioning 2 Strategic thinking, environmental analysis, synergy and strategic positioning 3 Resource-led strategy 4 The dynamics of competition 5 Introducing culture and values Part 3: Strategic analysis and choice 6 Strategic purpose 7 Strategic success 8 An introduction to strategy creation and planning 9 Strategic leadership, entrepreneurship and intrapreneurship 10 Strategic alternatives, strategy evaluation and strategy selection Part 4: Issues in strategic growth 11 Strategic growth 12 International strategy 13 Failure, consolidation and recovery strategies Part 5: Strategic management 14 Strategy implementation 15 Leading change 16 Managing strategy in the organization 17 Final thoughts: the purpose of strategy
| SKU | Unavailable |
| ISBN 13 | 9781408018071 |
| ISBN 10 | 1408018071 |
| Title | Strategic Management |
| Author | Martin Thompson |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Cengage Learning EMEA |
| Year published | 2010-03-22 |
| Number of pages | 802 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |