Advertising Communications and Promotion Management by John R Rossiter

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Advertising Communications and Promotion Management by John R Rossiter

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Summary

With a new emphasis on integrated marketing communications, this second revised edition reflects on the integration of mainstream advertising with corporate communications, direct-response advertising, and a new advanced method of choosing a positioning strategy.

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Advertising Communications and Promotion Management by John R Rossiter

This edition places emphasis on the integrated market communications revolution and reflects the integration of mainstream advertising with corporate communictions, direct-response advertising, and promotions. The text has a strong managerial and applied emphasis, and covers all the core topics in advertising and advertising communications.

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SKU Unavailable
ISBN 13 9780071146678
ISBN 10 0071146679
Title Advertising Communications and Promotion Management
Author John R Rossiter
Condition Unavailable
Binding type Paperback
Publisher McGraw-Hill Education - Europe
Year published 1996-12-01
Number of pages 672
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note Unavailable
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