Color, Messages and Meanings by Leatrice Eiseman

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Color, Messages and Meanings by Leatrice Eiseman

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Color, Messages and Meanings by Leatrice Eiseman

- Features up-to-date color combination guidelines

- Includes printing formulas for reproduction of 4-color process and the PANTONE(R) equivalents

There is no one in the business world that doubts the impact of color. Those involved in marketing, design, advertising, and retail need to be as informed as possible about the usage of color as a means of instant communication in order to make appropriate color decisions.

This guide explains the emotional response to color and covers the latest guidelines for effective color combinations including the integration of color trends. With up-to-date visuals and printing formulas to eliminate guess-work, this guide empowers and equips its users to make smart informed decisions.

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Leatrice Eiseman is the executive director of the Pantone Color Institute and the founder and director of the Eiseman Center for Color Knowledge and Training.

SKU Unavailable
ISBN 13 9780971401068
ISBN 10 0971401063
Title Color, Messages and Meanings
Author Leatrice Eiseman
Condition Unavailable
Binding Type Paperback
Publisher F&W Publications Inc
Year published 2006-11-29
Number of pages 144
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.