Corporate Strategy by David Collis

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Corporate Strategy by David Collis

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Summary

Based on current research in the resource based view of the firm and organizational economics, this text develops a rigorous approach to the many important issues surrounding the scope of the firm. It looks at how valuable resources contribute to the competitive advantage of a single business.

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Corporate Strategy by David Collis

Based on current research in the resource based view of the firm and organizational economics, this text develops a rigorous approach to the many important issues surrounding the scope of the firm. Beginning from the analysis of how valuable resources contribute to the competitive advantage of a single business, it progresses through the analysis of scale, scope and vertical integration within an industry, to the treatment of diversification and the management of multibusiness firms.

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SKU Unavailable
ISBN 13 9780071144650
ISBN 10 007114465X
Title Corporate Strategy
Author David Collis
Condition Unavailable
Binding type Paperback
Publisher McGraw-Hill Education - Europe
Year published 1996-10-01
Number of pages 734
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note Unavailable
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