Electronic Commerce 2012, Global Edition by Efraim Turban

Electronic Commerce 2012, Global Edition by Efraim Turban

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Electronic Commerce 2012, Global Edition by Efraim Turban

For undergraduate and graduate electronic commerce courses. Explore the many aspects of electronic commerce through a managerial perspective. Electronic Commerce provides a thorough explanation of what EC is, how it’s being conducted and managed, and how to assess its opportunities, limitations, issues, and risks—all from a managerial perspective. By presenting EC through a managerial approach, this text makes the subject matter practical, relevant, and beneficial to majors and non-majors alike.
SKU Unavailable
ISBN 13 9780273761341
ISBN 10 027376134X
Title Electronic Commerce 2012, Global Edition
Author Efraim Turban
Condition Unavailable
Binding Type Paperback
Publisher Pearson Education Limited
Year published 2011-12-06
Number of pages 792
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.