Global Marketing by Johny Johansson

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Global Marketing by Johny Johansson

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Summary

This updated text offers a three-pronged approach to global management, foreign entry, local marketing, and global marketing. It addresses how to market an existing product in global markets and discusses how a company develops a new product for a global market.

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Global Marketing by Johny Johansson

This updated text offers a three-pronged approach to global management, foreign entry, local marketing, and global marketing. It addresses how to market an existing product in global markets and discusses how a company develops a new product for a global market. This discussion takes into consideration the culture and needs of those customers.

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SKU Unavailable
ISBN 13 9780071169615
ISBN 10 007116961X
Title Global Marketing
Author Johny Johansson
Condition Unavailable
Binding type Paperback
Publisher McGraw-Hill Education - Europe
Year published 1999-01-01
Number of pages 672
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note Unavailable
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