The Illusion of Choice by Richard Shotton
A practical and illuminating guide to understanding and taking advantage of the psychology behind buying decisions.
Richard Shotton is the founder of the behavioral science consultancy Astroten. He is also the author of The Choice Factory, a book on applying behavioral science to marketing. It has sold 100,000+ copies, holds a 4.6 rating on Amazon, and has been translated into 15 languages. It won best sales and marketing book at the 2019 Business Book Awards. He built upon these ideas in The Illusion of Choice and is the co-author of Hacking the Human Mind.
| SKU | Unavailable |
| ISBN 13 | 9780857199744 |
| ISBN 10 | 0857199749 |
| Title | The Illusion of Choice |
| Author | Richard Shotton |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Harriman House Publishing |
| Year published | 2023-03-28 |
| Number of pages | 216 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |