Marketing Management by Harper W Boyd
This text in marketing management includes expanded coverage of global examples and the uses of technology including the Internet, secondary data sources and marketing services. An international case can be found at the end of the book and used with or without the free GAMAR3 software.
Harper W. Boyd Jr., University of Arkansas, Little Rock - Orville C. Walker Jr., University of Minnesota - Jean-Claude Larreche, INSEAD, European Institute of Business Administration
| SKU | Unavailable |
| ISBN 13 | 9780071154291 |
| ISBN 10 | 0071154299 |
| Title | Marketing Management |
| Author | Harper W Boyd |
| Condition | Unavailable |
| Binding type | Multiple-component retail product |
| Publisher | McGraw-Hill Education - Europe |
| Year published | 1997-11-01 |
| Number of pages | 576 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |