The Mind Of The Strategist: The Art of Japanese Business by Kenichi Ohmae

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The Mind Of The Strategist: The Art of Japanese Business by Kenichi Ohmae

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Summary

An account of global business domination that reveals the thinking processes and planning techniques of prominent companies, showing why they work, and how any company can benefit from them. This book uses case studies of strategic thinking in action.

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The Mind Of The Strategist: The Art of Japanese Business by Kenichi Ohmae

A Masterful Analysis of Company, Customer, and Competition Kenichi Ohmae - voted by The Economist as "one of the world's top five management gurus" - changed the landscape of management strategy in "The Mind of the Strategist". In this compelling account of global business domination, Ohmae reveals the vital thinking processes and planning techniques of prominent companies, showing why they work, and how any company can benefit from them. Filled with case studies of strategic thinking in action, Ohmae's classic work inspires today's managers to excel to new heights of bold, imaginative thinking and solutions. "In many ways, Ohmae can be considered the modern reincarnation of a much older guru, Adam Smith." -"Journal of Marketing". "A fascinating window into the mind of one of Japan's premier strategists...full of ideas about how to improve strategic thinking."- Michael E. Porter, Graduate School of Business Administration, Harvard University
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide
SKU Unavailable
ISBN 13 9780070479043
ISBN 10 0070479046
Title The Mind Of The Strategist: The Art of Japanese Business
Author Kenichi Ohmae
Condition Unavailable
Binding type Paperback
Publisher McGraw-Hill Education - Europe
Year published 1991-08-31
Number of pages 304
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note Unavailable