Pay Per Click Search Engine Marketing For Dummies by Kent

Pay Per Click Search Engine Marketing For Dummies by Kent

Plan and launch your PPC campaign and keep track of its progress If you want potential customers to form a traffic jam at your Web site, Pay Per Click just might do the trick. This book will help you decide! It tells you all about Google AdWords and Yahoo! Sponsored Search, targeting your customers, watching out for fraud, assessing the pros and cons of Pay Per Click, and making Pay Per Click work for you. Discover how to* Use the right keywords to trigger your ads* Figure your breakeven point* Write ads that reach your customers* Calculate return on investment* Use geo targeting* Track your ad results

Peter Kent (Denver, CO) is currently an e-commerce consultant who specializes in search-engine optimization, including Pay Per Click technology. He has carried out search engine and pay per click campaigns. He is the former Vice President of Marketing at Indigio, a Web applications developer, where he worked on search engine optimization. He has worked online since 1984; written about the Internet since 1993; and authored many Internet-related books, periodical articles, and columns. His Geek News column ran in two Colorado newspapers. He founded the e-business service provider, BizBlast.com, and is the author of Search Engine Optimization FD. He will promote this book on his site at www.searchenginebulletin.com.

SKU	Unavailable
ISBN 13	9780471754947
ISBN 10	0471754943
Title	Pay Per Click Search Engine Marketing For Dummies
Author	Kent
Condition	Unavailable
Binding Type	Paperback
Publisher	John Wiley and Sons Ltd
Year published	2005-12-01
Number of pages	388
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note	Unavailable