Retail Marketing by P Mcgoldrick

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Retail Marketing by P Mcgoldrick

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Summary

This text adopts an analytical approach to the subject of retail marketing and provides coverage of all topics included in undergraduate courses. In addition, research findings are presented including new coverage of pricing, generics, concessions and own labels.

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Retail Marketing by P Mcgoldrick

This book adopts an analytical approach to the functions and problems or retail marketing management. It is written in two parts: part one follows the progression through the logical states of planning marketing strategy, and part two examines seven major elements in the retail marketing mix. In addition to a discussion of the creative inputs of retail marketing, the text also advocates a scientific approach to the strategies and functions of the subject. Current and emerging techniques are analysed, and a framework for the effective analysis of management problems are then developed.

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SKU Unavailable
ISBN 13 9780070841598
ISBN 10 0070841594
Title Retail Marketing
Author P Mcgoldrick
Condition Unavailable
Binding type Paperback
Publisher McGraw-Hill Education - Europe
Year published 1990-04-10
Number of pages 376
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note Unavailable
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