Switch
Switch
Regular price
€9.99
Condition - Very Good
4 In stock
Regular price
€9.99
Condition - Very Good
4 In stock
Summary
I want to change my boss's mind, but he won't listen. I want to change the way we operate around here, but there are too many obstacles. I want to make some changes in my life, but I'm scared they might not work out. All too often our desire to improve things is undermined by the scepticism of others and by our own caution and fear.
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Switch by Dan Heath
I want to change my boss's mind, but he won't listen. I want to change the way we operate around here, but there are too many obstacles. I want to make some changes in my life, but I'm scared they might not work out. All too often our desire to improve things is undermined by the scepticism of others and by our own caution and fear. In Switch, best-selling authors Chip and Dan Heath delve deep inside the human psyche to explain why this should be so, but they also argue that once we understand how our minds function, there are practical steps we can take to overcome our inbuilt resistance to change. And the results can be extraordinary.
Dan Heath is a senior fellow at Duke University’s CASE center, which supports entrepreneurs fighting for social good. He lives in Durham, North Carolina. Dan and his brother Chip have written four New York Times bestselling books: Made to Stick, Switch, Decisive, and The Power of Moments. Their books have sold over two million copies worldwide and have been translated into thirty-three languages. Chip Heath is a professor at Stanford Graduate School of Business. Chip and his brother Dan have written four New York Times bestselling books: Made to Stick, Switch, Decisive and The Power of Moments. Their books have sold over three million copies worldwide and have been translated into thirty-three languages including Thai, Arabic and Lithuanian. He has helped over 530 startups refine and articulate their strategy and mission. Chip lives in California.
| SKU | GOR001820196 |
| ISBN 13 | 9781847940315 |
| ISBN 10 | 1847940315 |
| Title | Switch |
| Author | Dan Heath |
| Condition | Very Good |
| Binding Type | Paperback |
| Publisher | Cornerstone |
| Year published | 2010-03-04 |
| Number of pages | 320 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us |
